Walmart Associates Week Booth

This execution aimed to build buzz across Walmart for the new Olay Cleansing Melts launch—getting associates and store operators hyped about displays. A strong showing during Associates' Week can boost in-store display follow-through when the product hits shelves.

We had three big elements to juggle: the sink, the three steps to a better clean, and the demo itself. So, we went all in and made the entire booth feel like you were in the sink. The goal? Go big—so Walmart associates can’t help but remember it.