Always
Pocket Flexfoam Launch
Skills Used
Graphic Design
Art Direction
Experiential Design
A menstrual pad product launch—but make it cute.
We designed our endcap to speak directly to Gen Z as our core but also Gen Alpha, and moms of point-of-market-entry teens.
Our goal was to excite, inspire, and educate. We brought in bright foils to match the aesthetic and also stand out in a sea of endcaps. Including use cases helped educate the shopper as to why they would spend a little extra money to have a more stylish pad.
Intimate Health Summit
Bringing the Coachella Experience to Northwest Arkansas.
Always was the (first ever) period care sponsor of Coachella 2025. In order to get merchants excited about this new product launch, we chose to bring Coachella to them at the annual Spring Summit meeting.
Building off the vibe Always crafted for their experience, we brought in blues and pinks, checkerboard patterns, and all things foil and holographics.
Branded content
Before, during, and after Coachella we ran ads on Pinterest. The video to the left was our festival-specific ad with the video on the right being our more evergreen messaging.