Backcountry approached my team to make a sizzle reel for their investors to get a sense of Backcountry’s culture with their new Operation Send program. The client provided us with a stack of employee photos, a script, and the visual idea of a “subtle film treatment” and we got to work. 

We really leaned into this idea of a film slide show—I of course was inspired by the Mad Men episode with the Kodak Carousel. However, when a client hands me photos only, a nightmare of a typical photo slideshow flashes before my eyes. Mixing this vintage feel with a more modern execution of the animation raises the quality threshold ten-fold.