SNACKLINS

Content Kit

Skills Used
Creative + Art Direction
Graphic Design
Copywriting
Photoediting

SNACKLINS came to us with a dope brand and the need for someone to build it out. My team and I were absolutely thrilled to step up and bring this brand to life. We worked together for over two years on all of their content marketing needs. A quarterly content kit included: a product photography shoot/edits, email design + copywriting, and social post design + copywriting.

This brand oozed fun and youthfulness, but there was an interesting catch. The target audience they wanted (Gen Zers) and the target audience they had (older millennial moms) were two very different things. We expertly toed the line between the two, keeping the cool factor but being approachable to older audiences at the same time.

The content kits became a really effective way to create content and use it across multiple mediums. Our product photography permeated the brand through social posts, emails, and even across internal designs that their team would use. The most fulfilling thing about working on SNACKLINS was leveling up the brand month after month, never allowing it to become stagnant.

Product Photography

A SNACKLINS photoshoot is never complete without napkins covered in chip crumbs and a backdrop soaked with grease stains. 😅 I worked in close collaboration with the client to come up with a shot list for each quarter’s photoshoot. The goal was always to get some high-quality but more foundational brand shots then sprinkle in some of the WOW factor creative shots. With a very limited budget, we wanted to be sure these photos would be useful for many different mediums. I worked on-set to make sure the SNACKLINS crisps and brand were harmoniously captured in each image. All photo edits, composites, and color work were dialed-in to perfection by me.

Emails

When it comes to email marketing, SNACKLINS likes to keep it short and sweet—or salty! With a mix of punny copy, themed concepts, and delicious visuals, our vibrant emails kept the customer coming back for more.

Jeremy Sherman, Director of Growth & Strategic Projects at SNACKLINS

“Samee was an incredible partner and an integral piece of our marketing and growth team at SNACKLINS. We were in need of a creative director—someone who could take our brand vision and bring it to life visually through graphics and photography to use across various channels. Samee did exactly that. She quickly absorbed our brand vision and helped us step up our game with creative ideas and great execution. She really epitomizes the “creative director” role as someone who is simultaneously an innovative big thinker and top-notch project manager. She’s an excellent and thoughtful communicator and always cared deeply about our needs. And when a few creative things weren’t exactly how we envisioned them, Samee and her team were always receptive to feedback and sprung into action to make changes. As a brand, you can’t ask for a better relationship with an agency, and I credit that to Samee. I would work with her again in a heartbeat!”

Social Posts

In the world of endless scroll and limitless social content, brand personality is EVERYTHING—that’s where my team came in. Every month, we worked to blend seasonal, lifestyle, and wacky, just-for-fun content into a unique flavor only seen on the SNACKLINS feed. The signature punchy SNACKLINS voice is accompanied by memes, quizzes, custom photo shoots, and more. You name it, we’ve done it.