Brain Injury Alliance
Awareness Campaign Series
Skills Used
Script Writing
Creative + Art Direction
The Brain Injury Alliance of Nebraska is a group providing advocacy and support for Nebraskans affected by brain injuries. We were tasked with creating animated explainers that would each cater to a different segment of their audience: individuals, the general public, and professionals who work with those impacted by brain injury. Through these three lenses, the clips provide insight into symptoms, statistics, and services related to brain injury.
The design process was driven by specific stipulations that put accessibility for the brain injury population at the forefront. We executed this through the use of 508/ADA-compliant colors + visuals without compromising any aesthetic or creative integrity. Whether you're seeking help or looking for more information, the animations establish BIA-NE as the go-to resource for both.
For the illustrations, we went for a more organic, painterly look to connect to the emotional aspect of brain injuries. Living with a brain injury is hard. The more abstract and metaphorical elements in this video help to break down these feelings that are more difficult to express through words.
Credits
Creative / Art Director: Samee Callahan
Asset Designer: Rebecca Cook
Animator: Dan Hinz